This Friday I had the opportunity to interview the author of one of the #1 best selling books on the topic of customer service -Wired and Dangerous: How Your Customers Have Changed and What to Do About It (Bk Business)
If you’re a small business owner you might have already realized that your customer is “wired” in more ways than one. Today’s technology has created customers that are picky, fickle, vocal, and “all about me” vain. They are also empowered and wired. Like it or not, the internet has tipped the balance of power and forever changed the way customers and organizations interact. A single snarky video or damning review gone viral can bring down an entire company.
The key element of each of the Get More Business Show guests is the real life stories they tell. These are stories of how these strategies and techniques are implemented by other small businesses.
